Chibi vs Mixpanel

Growth Metrics vs Experience Issues

Mixpanel tracks what users do to measure growth and feature performance. Chibi explains why users struggle to improve their experience.

Chibi

Chibi

Experience Optimization

Problem it solves:

"Why are users struggling and what experience issues should I fix?"

Approach:

  • • Visual session recordings show actual user behavior
  • • AI identifies patterns in user struggles
  • • Provides specific recommendations to improve UX
  • • Focuses on qualitative behavioral insights
MP

Mixpanel

Growth Analytics

Problem it solves:

"What features drive growth and how are users engaging?"

Approach:

  • • Event tracking measures specific user actions
  • • Funnel analysis tracks conversion rates
  • • Cohort analysis measures retention over time
  • • Focuses on quantitative growth metrics

Different Approaches to Understanding Users

Features
Chibi Chibi
Mixpanel
Visual Session Analysis
Quantitative Event Tracking
AI-Powered Insights
Custom Funnel Analysis
Cohort & Retention Analysis
Experience Issue Detection
Growth Metrics Dashboard
Setup Complexity

Complementary Approaches to User Understanding

Use Chibi to understand:

  • • "Why do users abandon the checkout process?"
  • • "What's causing confusion in our onboarding?"
  • • "Which UI elements are frustrating users?"
  • • "What should we fix to improve experience?"
  • • "How do users actually interact with our features?"

Use Mixpanel to measure:

  • • "Which features drive the most engagement?"
  • • "How has our retention improved over time?"
  • • "What's our conversion rate through the funnel?"
  • • "Which user segments are most valuable?"
  • • "How are our growth metrics trending?"

Best together: Many teams use both - Mixpanel for measuring growth and feature performance, plus Chibi for understanding experience issues and optimizing user satisfaction.

Bridge the gap between metrics and experience

While Mixpanel shows you what users do with events and metrics, Chibi shows you why they struggle and what you should fix to improve their experience.