Chibi vs Google Analytics
Marketing Performance vs User Experience
Google Analytics tracks your marketing performance and traffic sources. Chibi optimizes individual user experiences. Most teams need both.
Chibi
User Experience Optimization
What it tells you:
"Why individual users struggle and what you should fix to improve their experience"
Best for:
- • Improving user experience and reducing friction
- • Understanding why users abandon processes
- • Identifying confusing UI elements
- • Optimizing conversion flows
Google Analytics
Marketing Performance Tracking
What it tells you:
"How much traffic you're getting, where it comes from, and how your marketing performs"
Best for:
- • Measuring marketing campaign effectiveness
- • Understanding traffic sources and audience demographics
- • Tracking content performance across your site
- • E-commerce revenue and transaction analysis
Complementary Capabilities
| Features | Chibi | Google Analytics |
|---|---|---|
| Individual User Experience Analysis | ||
| Traffic & Marketing Analytics | ||
| AI-Powered Behavioral Insights | ||
| Marketing Channel Attribution | ||
| UX Issue Detection & Optimization | ||
| Audience Demographics & Interests | ||
| Content Performance Analysis | ||
| E-commerce Revenue Tracking |
Perfect Together: Complete Analytics Stack
Chibi answers UX questions:
- • "Why do users abandon our checkout process?"
- • "What's confusing users in our onboarding?"
- • "Which UI elements cause the most friction?"
- • "How can we improve our conversion flow?"
- • "What should we fix first to improve UX?"
Google Analytics answers marketing questions:
- • "Which marketing channels bring quality traffic?"
- • "How are our campaigns performing?"
- • "What content resonates with our audience?"
- • "How is our organic traffic growing?"
- • "What's our overall website performance?"
The powerful combination:
Use Google Analytics to understand where your traffic comes from and how your marketing performs, then use Chibi to understand why users struggle and how to improve their experience once they arrive.
Complete your analytics stack with user experience insights
You already know how your marketing performs with Google Analytics. Now discover why users struggle and how to improve their experience with Chibi.